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competitive landscape scan

competitive landscape scan

The variable competitive landscape scan is a look at a product vertical, how brands position themselves against each other, customer needs, and customer lifecycle using the words they use to describe themselves and each other.

The variable competitive landscape scan for customer journey analytics 2024.03

The variable competitive landscape scan for customer journey analytics 2024.03

This is the inaugural competitive landscape scan for the competitive customer lifecycle analytics vertical. Adobe.com dominates overall, and amplitude.com competes effectively by differentiating its top of lifecycle content. A few charts from this report:

The variable competitive landscape scan for survey software 2024.03

The variable competitive landscape scan for survey software 2024.03

This is the inaugural competitive landscape scan for the hyper-competitive survey software vertical. While Surveymonkey.com and qualtrics.com go head to head for those with a willingness to pay, those who don’t, there’s a search for free survey software. In this report:

The variable competitive landscape scan for collaboration software 2024.03

The variable competitive landscape scan for collaboration software 2024.03

This is the inaugural competitive landscape scan for the collaboration software vertical. This one is interesting. While Monday.com and asana.com dominate, the industry has several…hives of activity. A few snapshots from the report:

The variable competitive landscape scan for freelance marketplaces 2024.03

The variable competitive landscape scan for freelance marketplaces 2024.03

This is the inaugural competitive landscape scan for freelance marketplaces. A few interesting observations! There’s a lot of energy around facebook, linkedin, and twitter — places where freelancers connect with market demand, in addition to the major US platforms: fiverr and upwork. Tasquitos caught our attention. It’ll be interesting

The variable competitive landscape scan for generative ai 2024.03

The variable competitive landscape scan for generative ai 2024.03

This is the inaugural competitive landscape scan for generative ai. So many surprises! There’s still a lot of awe of curiosity, with media brands cnet, techtarget, and zdnet generating enough interest to crack the top ten.