The variable competitive landscape scan for freelance marketplaces 2024.03
This is the inaugural competitive landscape scan for freelance marketplaces. A few interesting observations! There’s a lot of energy around facebook, linkedin, and twitter — places where freelancers connect with market demand, in addition to the major US platforms: fiverr and upwork. Tasquitos caught our attention. It’ll be interesting to see how they differentiate to compete. A few snapshots from the report:
It’s hardly a surprise that trustpilot.com is the most consistent in its positioning in the category. Tasquitos.com is anomalous.
Tasquitos.com has a distinct presence, possibly indicating a new or niche player in the market.
We quantify brand positions against user needs. Freelance marketplaces appeal to the need of making money, and saving money.
We’re noticing the strength in conversion intent terms like discount and promo code.
variable helps business leaders drive growth with competitive landscape scans. That means empowering you to put differentiation at the centre of what you do: your leadership strategy.
The variable competitive landscape scan for freelance marketplaces 2024.03
35 Pages | 10 winning brands | US Coverage
